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Take a walk down the beverage aisle of any grocery store, and you’ll see a ritual play out again and again. A shopper spots a sleek can or colorful bottle. The flavor sounds interesting—maybe even exciting. They pick it up. They flip it around. They read the label. And then? […]

For centuries, ginseng has been revered as a powerful adaptogen, a natural remedy prized for its ability to boost energy, enhance cognition, and support overall well-being. But as demand for this medicinal root skyrockets, traditional cultivation methods pose serious sustainability challenges—deforestation, soil depletion, and overharvesting of wild ginseng threaten not […]

In the world of functional foods and beverages, few herbs have received as much scientific acclaim as ginseng. A groundbreaking 2024 review published in the Journal of Advanced Research analyzed over 350 studies, highlighting ginseng’s remarkable properties—from immune support to anti-aging effects. But not all ginseng products deliver the same […]

A Root with a Legendary Past Did you know that America’s very first trade export to China wasn’t cotton, tobacco, or gold—it was ginseng? In 1784, just after the U.S. gained independence, the merchant ship Empress of China set sail from New York Harbor, carrying 60,000 pounds of wild-harvested ginseng […]